Most of the businesses concentrate their efforts into getting a cool website according to the way they imagine things work. It is a common thing for the website owners to be influenced by their desire to sell or promote themselves better missing probably the most important aspect of all, they do not sell to themselves but to others. Therefore seeing things from the user perspective can be quite difficult and requires a lot of effort and knowledge.
This is why we work on testing and improving user experience on websites and web-shops.
Today we will not provide you will a full list of things websites owners should consider but just two.
Most important factors today are website mobility, portability and speed.
Mobile usage has increased a lot and therefore the mobile users have to have all the necessary tools and features to play with. Your website needs to adapt to those users as they represent probably the most active community on internet. If your website comes from another age and doesn’t provide mobile friendly layout and feature, well then it will be easily slipped away by the visitors. A website without responsive design which can adapt the layout and content based on the screen size of the viewer, it is a lost case. There is no optional for you here but a must.
The other thing we will mention today is more related to e-commerce and web-shops, and that is the checkout step.
Today, the transactions security is an important factor that determines the conversion rate. The tougher the security, the hardest is to complete a purchase online from a mobile device. 3D secure requires you to either complete a transaction via a code you get on your registered telephone nr. , digi-pass or card reader with you. Even like that the buying process is slow and requires enormous patience from the client side. The chances to loose the transaction is huge. Therefore it is extremely important to work with online payment providers who can handle this fast and stress-less. We have so far identified one who can be a huge breakthrough in this area. Klarna seems to be taken the lead and come with a checkout who get the transaction done in just 1 step, skipping many complications and closing the deal before they can occur. We strongly encourage you to check out the Klarna checkout features and compatibility with your platform.
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