Is there a difference between branding and identity?
Many people are still confused about the two and tint to put the equal sign in-between. They absolutely go hand in hand but still, they are different things.
Branding is more about the general feeling of the company and that is to be determined by the target audience. Branding drags after it the identity as a part of this emotional feeling that determines it. It is also about the customer experience with the company products and services as well as the image of the design elements. More and more people are working with specialized deign studios for creating branding but do not forget that is the people interacting with your company’s products and services that have the last words in determining it.
Identity is the combined effort of putting the right visuals in the right place at the right time. Things like a proper logo, a proper color scheme along with professionally personalized stationary, business cards, flyers, catalogs, signage, uniforms and other complementary advertising elements will contribute to your company identity. An applied well composed plan will have a hard word into determine if your identity’s success. All the visual elements have to be consistently applied in key spots to produce a maximum impact over the public. It is about you stepping out of the crowd and generate a strong pleasant memory into the viewer’s brains.
Branding and identity are indeed the key factors in a word dominated by visual factors and media.