01. Information about the company
    What is your company called? *
    What is its main activity? *
    e.g.: key products.
    What kind of company are you?
    e.g.: small / medium / big / start-up.
    About the company:
    e.g.: brief history, business model.
    Who are your main competitors?
    e.g.: some relevant examples.
    Why would consumers choose your company?
    Cite the competitive advantages of your company as well as its weaknesses.
    What are the short and long term objectives of your company?
    02. Logo on physical products (if applies)
    About the product: *
    Display style: label, box, bag, etc.
    Where will it be exposed?
    Local – own shops, IKA, neighborhood stores, etc.
    National - own shops, IKA, professional stores, etc.
    Export - professional stores, IKA, etc.
    Similar products:
    Naming / description and link.
    03. Naming (if necessary)
    Have there been any naming attempts before?
    e.g.: agreed names / rejected
    What is the naming objective?
    What message does it need to send?
    Do you prefer a textual or an invented name?
    Do you wish for a native naming or one with an international resonance?
    Is there a word / letter / direction you prefer or wish to be avoided?
    What are the main rating points?
    e.g.: to be unique, memorable, easy to pronounce, suggestive, etc.
    04. Information about the audience/target
    What is the profile of your consumers?
    e.g.: women and men, over 35 years old, college degree, medium income.
    Why would potential customers choose your product?
    e.g.: lower price / higher quality / long history on the market, etc.
    05. Aesthetic preferences
    Logo types you like:
    Brand Mark (Apple), Work Mark (Sharpie), Letter Mark (HBO), Combined Mark (adidas), Emblem (Warner Bros), Monogram (GE, Royalties monograms).
    Feel free to add your own examples.
    Preferred typeface:
    Let us know if you have some font families you may prefer or just a(some) specific font(s)
    Positive examples:
    Branding examples you like. Why?
    Negative examples:
    Branding examples you do not like. Why?
    Colors:
    Preferences regarding use of colors.
    Visual style:
    Cite a maximum of 5 attributes that the branding needs to have. E.g.: clean / airy / modern.
    What shall the logo communicate to others?
    Describe in a few key words the feeling your logo shall generate. i.e.: joy, happiness, seriousness.. etc
    Are there any existing elements?
    Are there any existing graphic elements to be used?
    Comments / Addition:
    06. Contact
    Contact person: *
    Information regarding the person we will keep in touch with during this project.

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