September 1st 2015 is the day when Google started the mobile oriented identity updates.
As they have already announced on the official blog, Google’s look evolved. A new approach in Google identity elements has come to better support the multi platform the technology giant operates.
These days, people interact with Google products across many different platforms, apps and devices—sometimes all in a single day.
Here is the new Google logo and graphical identity elements for 2015.
Source: Google Blog
What stands out is the way the new graphics are built to perfectly match the mobile era we are living. Google is not anymore just a desktop boring search page but rather the artificial intelligence which allows us to talk, read, listen, watch, shop or navigate better to name a few. The clear nano graphics are much nicer, modern and remarkably memorable.
As the two Google representative said:
This isn’t the first time we’ve changed our look and it probably won’t be the last, but we think today’s update is a great reflection of all the ways Google works for you across Search, Maps, Gmail, Chrome and many others.
And if you were curious to see how Google evolved during the past 17 years, well here is a special video revealing the sequence of changes.