Is there a difference between branding and identity?
Many people are still confused about the two and tint to put the equal sign in-between. They absolutely go hand in hand but still, they are different things.
Branding is more about the general feeling of the company and that is to be determined by the target audience. Branding drags after it the identity as a part of this emotional feeling that determines it. It is also about the customer experience with the company products and services as well as the image of the design elements. More and more people are working with specialized deign studios for creating branding but do not forget that is the people interacting with your company’s products and services that have the last words in determining it.